September Provincial Distracted Driving Campaign  –

ICBC has launched the September Distracted Driving campaign to raise awareness and educate British Columbians on the importance of safe and focused driving.

Distracted and inattentive driving is one of the leading contributing factors in fatal car crashes in B.C. On average, distraction is a factor in 5,788 police-reported injuries and 78 deaths each year.

Police will be looking for distracted drivers throughout the province this month. Cell Watch volunteers will also be roadside reminding drivers to leave their phones alone.

Tips to keep everyone safe on the road:

• Turn off your phone or notifications. Consider turning on “silent mode” or “do not disturb” when you first get into the car.
• Keep your phone out of sight and out of mind. Put it in a closed glove box or centre console before you start driving.
• Know where to go before you drive. Program your GPS before you start driving and pull over if you need to update directions.
• Driving will always require your full attention so set yourself up for zero distractions before you start driving.
• Travel safe by planning ahead. Set realistic travel time and be mindful of rush hours and delays.

You can read more about the campaign here, including statistics and more safety tips: https://www.icbc.com/road-safety/crashes-happen/distracted-driving