ICBC Distracted Driving Campaign  –

ICBC and the VPD Traffic Unit have launched their distracted driving campaign for the autumn season. 

Distracted driving is a serious concern in B.C., accounting for more than one in four fatal crashes and claiming the lives of 76 British Columbians each year.

ICBC and police are launching a month-long campaign urging drivers to leave their phone alone while driving. Police across the province are ramping up distracted driving enforcement, and community police volunteer teams are conducting Cell Watch deployments to remind drivers to keep their eyes on the road.

Using electronic devices, like smart phones, is one of the most common and riskiest forms of distracted driving and increases your crash risk by five times.

TIPS FOR DRIVERS
• Make sure you have everything you need ready before hitting the road. Reaching for objects on the floor, in the glove box, or the back seat takes your eyes off the road and could lead to a crash.
• Avoid looking at or interacting with screens while driving, even if you’re using your phone hands-free.
• If you find it difficult to take a break from your phone while driving, turn it to “do not disturb” mode and keep it out of reach and out of sight.
• Even when stopped at a light or in heavy traffic, you’re still driving, and need to be aware of what’s going on around you. You’re less likely to see pedestrians and cyclists when you’re looking at your phone or in-dash screens.

TIPS FOR PEDESTRIANS AND CYCLISTS
• Pedestrians: Pay attention to what’s happening around you, especially when approaching intersections. Remove your headphones and put away your cellphone so you can see, hear and respond to keep yourself safe.
• Cyclists: Riding in traffic is demanding. Avoid distractions and never assume drivers see you. Don’t use headphones or electronic devices so you can see, hear and respond to the unexpected and keep yourself safe.